HealthCPR is a not-for-profit, consumer-driven organization. Its aim is to raise the awareness of evidence-based treatment for mental health conditions and addictions and to help consumers access treatment.
As an organization, HealthCPR provides support, awareness and education to consumers.
In January 2011, HealthCPR launched their inaugural social marketing campaign that encouraged Albertan's to complete the web-based Mental Health in Alberta Survey. The survey was designed using the Mental Health Commission of Canada's seven goals for a transformed mental health system. The campaign concluded in May 2011 after collecting 114 surveys. The findings suggest a significant problem in access to mental health care in Alberta.