There exists a direct need to help change the perception of the broader medical community, policy makers, as well as that of the public, to enhance the understanding of the true nature of drug addiction, from a “moral failing” to a brain disease. In the field of tobacco addiction, the collective voice of smokers and non-smokers advocating for the rights to safe and effective treatment has been absent. Although consumer-driven organizations exist for most chronic mental disorders, a consumer body, advocating for tobacco control is conspicuously absent. Yet, it has been postulated that the advocacy voice (of patients) may perhaps be the strongest of all. For tobacco addiction, it is likely the most neglected and poorly organized when compared with other mental illnesses. And, some of the most salient examples of inequalities in availability and accessibility to treatment exist in the context of tobacco addiction.